Often asked questions on a web to design and development of sites

• What is the site?
• What for the web-site is necessary?
• Whether It is possible to make a web-site by own strength?
• In what case it is necessary to order a site in us?

If at you a question on which here there is no answer take advantage of the form. We at once shall answer you.

What is the web-site

The Site is a page, or group of the pages incorporated on sense, navigatsionno and on the location (at a logic level), and also, as a rule, having uniform style of registration. Easier - the certain place on the Internet (above we have told, that it at a logic level, actually pages of one site can be physically located on different computers-servers, even in the different countries, but for the visitor who has come on a site it it is not appreciable without the special analysis) where you can arrange any information, having made its accessible from any point of world space where wires or other liaison channels have reached. From told follows, that the site rasoplozhennyj on a server in city the Barrow is more accessible in the city of New York, than in village Okunevke under the Barrow where Makar teljat though drove, and here mail reaches using a convenient opportunity time in half a year, and a telephone wire Vasja Pupkin on a regular basis skovyrivaet when on a combine drives for a floor-eeo?iaeie in Ershovku, or communication preryvetsja for other not less valid reasons, like a rain which by all means fills in the well of the telephone water drain nearest to you.

What for the web-site is necessary?

Metal rolling from noaeai?iiuoeai-th company.... Information by phone...

I Produce openwork lattices.... Information by phone...

, etc. - key phrases from advertisements of nonresident suppliers in our newspapers are taken.

Stalepromyshlennaja the company - in e-ao?aa, and lattices - in Shadrinsk. Here only who after telephone conversation will be trampled from the Barrow to Shadrinsk only to take a look at lattices? And in fact the potential buyer of openwork lattices not the poor man, at it for certain is a computer and if the seller has guessed to give the evident information on the Internet, and the address of a page published in the printed advertising another would be sold at it absolutely, and not in regional Shadrinsk, and in the regional center. And, most likely, not in one regional. And in many regional. And kurgantsy, having given the competent information on the business, the goods will approach the shop to local buyers. Not to multi-numerical, but not poor - computers on the unemployment benefit do not buy. We shall not result more examples, and simply we shall list for what the site is necessary:

• Advertising your goods and services;
• Unique means of search of partners as in the CIS, and worldwide - will pay only a little for translation on English;
• Means of the notification of yours regio-iaeuiuo representatives about changes of the prices, release of new names and other information necessary for fast distribution;
• Direct sales through eioa?aiao-shops - sphere which only starts to accustom to Russia;
• Image of your firm: the majority have an opportunity of Internet connection that is why the address of a site in yours vizitke - an opportunity to make at your partners favourable impression about you, your intentions, plans, to add a superfluous reason to arguments which you resulted at personal meeting. And on the contrary, if in yours vizitke there will be no similar reference? If wish to become tomorrow the first, think of it today!

We Shall emphasize, that existence of your representation on the Internet depends not on presence at you an output in this, and from your desire to increase your incomes.

The Russian Internet is young, the number of visitors rather is not great. Active who spends to a week about 3 hours - all about 200 thousand. And those who every day pjalitsja in "box" on half-day - millions. Whether it means what to give the Internet the smaller attention, than advertising on radio and TV follows? At the Internet huge advantage before traditional mass-media: auditrija tele-radio and newspaper advertising it is huge, but the overwhelming majority - passive consumers which violently, besides their will try vdolbit to chew what cud. That vdolbit, it is necessary to repeat repeatedly - and these are huge charges. In the Network a situation another - people search for the necessary information, it more likely public who has gone on shops and is already adjusted on search necessary, and a sin to miss chance to expose on auction the offers, it is necessary only competently and produmanno to convince the visitor of advantages of the offers. Expenses and feedback on the Internet are easily supervised: It was possible podschiat how many posetitelj on the enclosed rouble, it is possible to organize advertising only on an end result - to pay the Internet-intermediary or for each visitor resulted on your site, or and at all - only for concrete action - for example for sale. And all this is accessible to any, smallest owner of a site, unlike TV where only monsters like proktorovsgembelami presume washing nepovinnyh brains the himikalijami.

Whether It is possible to make a web-site by own strength?

The Question, certainly: interesting.
The answer to it not unequivocal.
Technically to perform work on creation and accommodation of page very much it is not complex.

If you are simply measured to give the information to your agents it is possible to give the information in style of the engineering specifications: the text broken on logic on paragraphs, tables (we shall tell the prices) to put necessary photos, etc. Similar work can be executed independently.
BUT! If you want, that your pages worked on image of your firm that they involved all new visitors, style of registration should be other.

We Shall make necessary deviation:
" Public is involved always with something especial. If the person cannot make anything especial, for it waits either failure, or insignificant success.

If the fine dealer has shabby magazinchik in the street mean shops, it can paint the in white color. And its shop will be allocated as a beacon. " Herbert N.Kesson. The phrase is taken from classical work " Art to do money ".

Well also what, paint? Still as! When Stephen Jobs has organized company NeXT, its first action (even before rent of a premise, hiring of employees and output) was signing the check for 100000 dollars to Floor Rolandu for development of a trade mark for the firm. And black cube NeXT has become history. NBC once has paid to the designer one million dollars for design of letter N. ("KompjuArt", 98/2 no?.50)

We Shall return now to our rams, that is, to pages. If you live in a deaf taiga (as Lykovy, for example), you can spin to yourself bast shoes and carry homespun shirts. If you have decided to seem on people, for example in theatre to descend, hardly you will dress samopalnuju clothes and footwear. Certainly, not all on pocket Karden or Glory of Hares, but that sshit the suit should the professional - clearly like to all. Your pages on the Internet - an output there where near to you will be Ford and Dzheneral motors, a Zepter and Mitsubisi. " Put on ", let and modestly, but with taste! Try to not appear in the street mean shops only because have decided to paint not simply, and to ornament a facade. Web-design a field of activity very complex. And laws, complexities and nuances are hidden from general public, simplicity of manufacturing is very deceptive and very artful, in the sense that it is possible such to heap up..., moreover and to be proud of it... Remember, what even creation of a trade mark from one letter can cost one million - so not all so simply - trust in professionals. Creation of a worthy site - a problem for people who love the business and are engaged in it not off and on, and it is constant.

From Dmitry Kirsanov's book "Web-design", With-ia., the Symbol-plus, 1999. "... The customer should be convinced, that offering to it the services - really designer, instead of the programmer either system administarator or the web designer " - we emphasize this idea for the reason, that the greatest threat, in our opinion, for promotion of good design this category of persons represents. Dmitry Kirsanov, one of leaders on the Internet of designers, speaks in the book also the following: " Looking for analogue of the theory of design among sciences traditional, it is necessary to notice, that it costs much more close to such humanitarian disciplines, as philosophy or philology, instead of to the exact sciences like mathematics ".
Do not trust manufacturing a site to people who with contempt concern to "teapots" what are, in their opinion, all not devoted in wisest of sciences - programming and knowledge of computer iron, do not trust the one who confuses antiquity to antiques, and van-aaeea with van-aiaii for whom "Delfi" more close and more clearly, than Delfijsky the oracle:

We Shall quote once again Kirsanov: ":anee the serious company while manages an amateur level a site, in due course it or finds means for decent design, or is ruined and simply stops the existence."

If you the chief of firm, find out, who has made your site and if it was made by your "boys" or "girls" - expel the chief of a department of advertising and marketing in general the one who has admitted it.

In what case it is necessary to order a site in us?

- If you wish to be adequately presented to Networks by professionals for the moderate price.

The Moscow designers, by virtue of the developed circumstances, for some years have put into operation earlier, their customers - or very rich Moscow firms (Artemy Lebedev), or at all work in the western market as Dmitry Kirsanov whom practically all the personal pages conducts in English and makes out sites almost exclusively zabugornyh customers.

If at you is money - better, I shall fairly tell, to order at Lebedeva. " Artemy Lebedev " is a brand which " is known by everyone in a Runet ", and kotoyj in itself will involve in your site considerable number of visitors, and your site will already cause respect presence lebedevskogo a trade mark. Payment Lebedevu (to Kirsanov, Novikovu) are investments into prestige of your firm. Orient in their quotations and your opportunities. If your opportunities do not hold out up to your desires in any case do not order design on three roubles in " abrupt children " from yours the MANAGEMENT information system or VTS - believe, it is an anti-advertising you as manager and all your business!