What target audience of a site

The Target audience on the Internet, differs from that a little, that receives the information through advertising in mass media. The Internet, certainly too it is possible (but it is unessential) to carry to mass-media. However in mass-media to us impose advertising. We do everything less to see advertising. We switch channels of the TV, we throw out almost the newspaper except for the teleprogram! For this reason to us it impose. In iternete all in another way. Here we come to search for the information interesting us. As in library. Therefore it is necessary to carry out the certain researches that will more close get acquainted with an audience of the future site.